Smart Cars Social Network!
Smart Car owners Social Network
LONDON – Daimler Mercedes-Benz has become the latest big brand to launch a social network, this time for Smart car owners have their own social network
The site aims to enable drivers and fans of the car to interact and share their experiences with the vehicle, after research by Mercedes found smart owners enjoy discussing the brand and are active in social media, Martine Edgell, CRM specialist at Mercedes-Benz said.
Created by Martech Social and Digital Annexe, the site encourages users to create a profile and upload video and pictures of their cars, while featuring news on relevant topics such as driving economically, an Ask an Expert function, forums, groups and events.
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Source: Elizabeth Clifford-Marsh, revolutionmagazine.com, 30 June 2009
